Founder Mark Zuckerberg knows a sure thing. We love, love Facebook. Easy, convenient and addictive, more than 350 million of us are connecting and sharing (sometimes a little too much). That's enviable market penetration for a 2004 start-up.
Part of the love affair can be attributed to the heady sense of connection we feel. A glance at our friends list reconfirms our sense of self - our desirability as a friend, an acquaintance, as someone.
Who can forget the obsessive need to hothouse your friends tally upon opening a new account? And the greater your need to grow your share, the more you spread the Facebook love.
It's the business genius behind social media - in order to use it, you have to spread it. You want growth? Go viral.
The possibility of being the person we never really became is especially intoxicating for GenXers and 'Boomers. From old friends to new, we explore our online personality with more gusto, whim and candour than real life.
It's hands-down the space for pithy one-liners. Everyone's currency is cool. We are audience-focused like never before - tuned in to our own broadcasts, with one eye on the ratings and the other on the players.
Like jumping rope, we gauge the rhythm before plunging in. Threads are a great place to start. Joining in on a happening thing seems less gauche online.
Starting your own thread can be risky, though. There's nothing sadder than a lone comment - flower boxes potted amongst the conversation express ways. It's a lot like watching your plate remaining untouched at a 'bring a plate' gathering, only there's no distancing yourself from the shame when your every offering is branded.
Facebook also satiates our voyeuristic urges. Who hasn't trolled the pics, bios and musings of 'friends'? We can gawk unashamedly, sifting through their posts, links and attachments in a way that would feel immoral (if not illegal) in real life - think school reunion with x-ray vision.
But all this online camaraderie and bonhomie among old friends and new can also engender much handwringing.
Pithy one-liners and candid opinions are all very clever on screen, but with non-verbal cues comprising more than 70% of any given interpersonal communication, there's more than a little room for emotional slippage.
It's compounded by our often misguided sense of just how well we know our friends; the ring-ins on our very own Facebook popularity poll. When we strip our language bare and throw in our every unprocessed thought, we sometimes get it wrong.
Turns out that 'friend' you hung out with every weekend back in the day, well... you grew up to be different people, yet you expect to connect like old times about new things.
It seems there's precious little latitude when you can't show the care. Ultimately, meaningful relationships need to have a little one-on-one time to flourish.
And what of the rush of instant messaging between old buddies reunited? Well, that too falls away. Net result? You've just sent 20 minutes worth of typing into the ether that was probably better spent.
At least you're not alone.
Gratitude: Day Fourteen.
6 years ago

